Luckily for us, one customer application did stick: making quality instructional videos at scale. We knew that we wanted to do something with AI (I know, but this was 6 years ago) and got hooked on this AI video idea…Īnd then we just kept developing it, testing different applications and hoped that we’d find one that sticks. If you read any piece of startup advice, everyone always says: “Be passionate about one problem and don’t fall in love with your solution.” Synthesia started as a solution looking for a problem. We started the company in a way that you definitely shouldn’t. Synthesia raises $50M to leverage synthetic avatars for corporate training and more > Ryan Peterson / Ben Braverman, co-founders of Ĭoverage from Venture, Forbes, Reuters et cetera below □ ![]() > Des Traynor, co-founder of Intercom.io Grateful to welcome Josh Coyne, Vidu Shanmugarajah + a bunch of A+ founders and CEOs to the team! So excited to double down on delivering the best AI video platform for our customers & enabling a future of video production without the need for cameras, studios and actors. This year we've seen the adoption of AI video skyrocket and our amazing customers have generated more than 6 million unique videos. According to Market Growth Reports the current market size for tools that enable the creation of video advertising content is estimated at $1.0-$1.5 billion in 2023, and is expected to grow at a 15-20% CAGR over the next 5-7 years to $3.4 billion in 2028 and $4.3 billion by 2030.Big milestone for us at Synthesia: We raised a $50m Series B led by Kleiner Perkins w/ follow-on from Google Ventures and some of the world's best founders and CEO's □□ Also participating were German Angel investors including Christian Vollmann, Johannes Plehn, Thomas Hagemann, Stefan Wiskemann, Alex Täubert, and Mischa Ruerup. As a result of this rather magic approach, Oxolo has now raised a €13 million Series A funding round led by DN Capital. Oxolo claims its AI can integrate images, context, text-to-speech, and human-based avatars. Oxolo was co-founder by L’Orange, a former Venture Partner with Neuhaus Partners and Heiko Hubertz, former Founder & CEO of Bigpoint games. You don’t need to manually think about what you need to do.” You don’t need to add anything, and you can edit it. “With Oxolo you just take a product link - say for socks - paste it into Oxolo, hit generate and you get the whole product video. “Other platforms have avatars and maybe templates and you have to manually put in the text,” explained Elisabeth L’Orange, Co-Founder and CCO of Oxolo, over a call. The same application can be made for product videos, for instance, creating better and better performing product videos. If an employee clearly loses interest in one video, then the video is adjusted and replaced with a better performing one on the fly. It can then send out videos which will automatically A/B their own performance. Using Oxolo, it can build a video for an employee type, based on management level, gender, geography etc. Here’s how it works: Say a company wants to do a corporate training. Now Oxolo, a German startup out of Hamburg, has hit up on a novel way of doing so, using generative AI. ![]() However, while it’s possible to generate these videos, doing so millions of times over for millions of products is not easy, and can require a lot of manual intervention. To date, it’s now raised a total of $156.6 million. The afore-mentioned Synthesia raised $90 million this year for its platform, which is used for several things, including generating product videos, as it can generate personalized videos from plain text. Aside from being a source of gimmicks, as well as more serious disinformation, these tools have several real-world applications, and the market is booming. A few years ago former football star David Beckham helped push the idea into the mainstream via a video from Synthesia, where he spoke different languages as part of an Malaria charity campaign. ![]() Much has been made of AI-powered videos which can either make a real person speak different words or other languages, or generate a synthetic person which can speak on-demand. Oxolo bags €13M for Gen AI-driven video platform which can optimise engagement on the fly
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